Willem & TOO - dare to choose

we question.

we disrupt.

we deliver.

our values.

willem’s story


willem’s story ...

Willem & Too is born out of a genuine people leader’s conviction to define concepts at the business that speak of collaboration, collective success, and a ‘never quit’ attitude.

Willem van der Zee embodies innovative and personalized hospitality. He has helped numerous leading global hospitality, lifestyle, and travel companies streamline and optimize their vital business aspects like Operations Management, Asset Management, and People Management.

A pragmatic decision-maker, he puts passion and perseverance into the process to accomplish the set goals. He is a disruptive leader - driven by results, driven towards objectives, and driven with unflinching focus.

A true Dutchman, he appreciates straightforward intentions, happy people, candid conversations, and punctuality. A doting father, a loving husband, and a cheerful and fun friend that he is, his love for good food and wine is immense. A hotelier at the very core, Willem never misses an occasion to host or be hosted.

Effective leaders develop the capacity to “fly” their thinking at all three altitudes, not getting trapped at any one of them. They cultivate the seamless ability to mix forward-vision thinking, tactical execution and self-awareness – across the three altitudes of leadership.


Quotation Mark
50,000 feet, 50 feet and 5 feet: Understand Three Altitudes of Leadership

our skills.

Leadership for a renewed world! With fact-based ideas and experience-backed solutions for hospitality, lifestyle, and travel sector – we style, scale and sustain high-performing operations.

hotel management

  • Business Planning & Strategy Support
  • Secure all essential licenses and permits required for hotel operations
  • Design and implement all policies and procedures related to the operation of the hotel
  • Procurement of all FF&E, operating materials and supplies for the operation of the hotel
  • Contract management (Lease, Franchise, Managed and combinations)
  • Food & Drinks Strategy and Concepts
  • Brand research and positioning
  • Brand curation and management (mono to multi, economy to premium luxury)
  • Design and deliver integrated brand, sales, revenue, marketing and distribution strategies
  • Design and deliver brand awareness campaigns through powerful PR, Media & Influencer Outreach Program
  • Benchmarking and competitive analysis
  • Pricing strategy and market positioning
  • Advise on accounting and financial reporting
  • Comply with all applicable laws and regulations
  • Offer the smartest technological applications for management of the hotel
  • Supervise repair and maintenance / safety and security
  • Communication and representation

asset management

  • Hotel Performance reviews
  • Brand relations
  • Management appraisals
  • Capital expenditure request reviews
  • Comparison of the benchmarks in the industry
  • Review of internal control procedures within the operations of the hotel
  • Property maintenance/ facility management
  • Owner representation

people management

  • Employer Brand & Employee Value Proposition
  • Diversity & Inclusion programs
  • Company culture transformation
  • Guidelines, procedures and playbook for employee recruitment and retention, and overall talent development strategy
  • Organizational restructuring
  • Performance reviews
  • Coaching and mentoring
  • Code of Business Ethics
  • Employee Engagement & Communication Strategy
  • Management Development Programs

restaurant management

  • Strategic concept development and deployment
  • Spatial planning
  • Market Research and Site Selection
  • Brand articulation, design and
  • Procurement of all FF&E and OE
  • Contract management (Primarily Franchise)
  • Brand research and positioning
  • Design and deliver brand awareness campaigns through powerful PR, Media & Influencer Outreach Program
  • Pricing strategy and market positioning
  • Compliance with legal requirements

our experience.

we have worked with.

Crowne Plaza
Curio by Hilton
Holiday Inn
Holiday Inn Express
Ibis Hotels
Mgallery by Sofitel
Mercure Hotels
Park Inn by Radisson
Park Plaza
Radisson Blu
Bowling Plaza
Botanic Sanctuary Antwerp
New Life Portugal
Work Nomads
The Hotel
Hotel Indigo
Fast Fine
V Pizza

supporter of...

we run every year, and at possible every occasion, to try and help make our world a better place for our children.

We politely refuse gifts, but gladly accept all contributions for our support to -

our eco-system.

A group of incredibly talented, super fun and highly accomplished
people, who rise to the occasion when it matters the most.
Together, we achieve more…

Brand identity, brand management and brand campaigns

Communication & Public Relations

Executive Branding & Personal Profiling

Crisis Communication & Guidelines

Financial management

Graphic Design

High-end culinary food & beverage

concepts and services

Interior Design & Architecture






Loyalty Programs

Mystery shopping

Partner Marketing

Partnership & Supplier (3rd party) evaluations

Procurement strategy and framework

Project management of real estate

Revenue Management (commercial audits)

Safety & Security audits and compliance

the Wineries and
Wine Suppliers ☺

get in touch.

Antwerp, Belgium